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Open Forum

Theories of Mass Communication: Agenda Setting

Anshu Joshi | We all know that we live in a globalised society where knowledge, ideas and information are shared through various mediums of Mass Communication. As it connects people living in different parts of the world through its various forms, it acquires a significant place in academics as well. ...

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Commercialization of Media and Erosion of Public Sphere

Subhash Dhuliya | In 1977, Jerry Mander, a former advertising executive in San Francisco, published Four Arguments For The Elimination Of Television. In the book, Mander reveals how the television networks and advertisers use this pervasive video medium for sales. Four Arguments talks about a lot more than just advertising. ...

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Digital Terrorism: Choreographing the terror

Kriti Singh | Approximately forty percent of the total world population is connected with the Internet in some or the other way. In the span of more than a decade since beginning of 21st century, it is estimated that the number of people connected to Internet has increased ten times. ...

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Information Revolution and New World Order

Shubhash Dhuliya | The information revolution has taken place at such a fast pace that it has become difficult to fully and comprehensively interpret its implications. The technological advance camouflaged in the total package of globalization has acquired such an imposing and rampaging form that the developing countries have been ...

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Reporting Public Health

K V Venkatasubramanian | Media coverage on public health issues is largely “news”-oriented and event-based. This is especially so in the case of Routine Immunisation, according to a media analysis of English national dailies and language press conducted, in association with UNICEF, in 2014. Reporting in news media requires evidence-based ...

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Conflict and Disaster Reporting

Uddipana Goswami | In conflict reporting, there are a few basic duties that conflict reporters should adhere to at all times while reporting a conflict situation. But in both disaster reporting and conflict reporting, a vital question remains unanswered: how much violence, death and destruction can be written about or ...

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Evolution of PR in India and its present status

Professor Jaishri Jethwaney | The globalization of the Indian economy in the 1990s gave its rightful place to PR in India. The emergence of multi-national corporations on the scene in the early 1990s, the opportunities of foreign direct investment increased especially with the deregulation of industries. The market became suddenly ...

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Public Relations: Digital Age is Setting In

Prof. Jaishri Jethwaney | Internet and its access & reach across the world have been the most defining technological breakthroughs that the world has witnessed in the last few decades. In fact internet has changed the way we see and interpret our world. It has got us in touch with ...

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