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Tag Archives: Theories of Mass Communication

Theories of Mass Communication: Priming


Anshu Joshi | It is a well-researched and proven fact that the kind of programmes and news, which we watch or read, impact our behaviour. Also, we get a sudden glimpse of the same while facing a similar situationto take a decision. Ever wondered why it happens? Moreover, it is ...

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Theories of Mass Communication: Agenda Setting


Anshu Joshi | We all know that we live in a globalised society where knowledge, ideas and information are shared through various mediums of Mass Communication. As it connects people living in different parts of the world through its various forms, it acquires a significant place in academics as well. ...

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